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In February 2025, Hauser & Wirth gallery achieved a record sale: $2.8 million for a work by George Condo, concluded entirely through its viewing room. Not a single buyer had set foot in the physical space. Yet the painting was presented with such fine resolution that every impasto, every crack in th
Press coverage is a marker of legitimacy in the art world. When a specialist journalist devotes an article to your gallery or one of your artists, that text is worth more than any paid advertisement. It represents validation by an independent third party, a professional gaze that considers your gall
When you open your gallery, photographing your exhibitions immediately becomes a daily necessity. Every hanging must be documented for your website, social media, press kits and archives. Yet systematically hiring a professional photographer represents a cost that most young galleries cannot absorb.
The website of an art gallery has become, over the past twenty years, the first point of contact between a dealer and the outside world. Before stepping through your door, a prospective collector, an exhibition curator, a journalist or an artist seeking representation will consult your site. That pr
The world of contemporary art galleries is a milieu where competition exists without ever naming itself. Dealers do not consider themselves competitors in the sense the term carries in other sectors: they perceive themselves as colleagues, complementary players in an ecosystem whose diversity is its
The opening is the moment when an exhibition comes alive in the collective memory of the art world. It is the evening when collectors discover works, journalists photograph installations, the artist meets their public and sales are triggered. Many dealers believe a successful opening demands a consi
The price objection is the most frequent and most delicate situation a gallery owner encounters in the daily practice of their profession. A collector pauses before a work, shows genuine interest, asks questions about the artist, the technique, the institutional track record, then utters the phrase
Switzerland occupies a unique position in the international art market. Art Basel, founded in 1970, has become the most influential art fair in the world, and this pre-eminence has contributed to associating Switzerland's image with that of its third-largest city. Yet the Swiss art market is not red
The art market long operated on opacity, word of mouth and intuition. While these elements retain undeniable relevance in a sector where human relationships and trust remain at the heart of transactions, they no longer suffice in an environment where collectors are better informed than ever, where a
The rise of online auctions has transformed the art market within a few years. Traditional auction houses such as Christie's, Sotheby's and Phillips have developed digital platforms enabling real-time bidding from anywhere in the world. Simultaneously, digitally native players such as Artnet Auction
Opening or running an art gallery in a rural area appears, at first glance, as an economic contradiction. The art market concentrates in major cities, collectors live in urban centres, fairs take place in capitals, and the logistics of shipping artworks become more complex with every mile from a met
Seoul has established itself within a few years as one of the world's capitals of contemporary art, rivalling New York, London and Hong Kong for the attention of the most influential collectors, galleries and institutions worldwide. The launch of Frieze Seoul in 2022, joining the London fair's calen
In the saturated social media landscape, most art galleries focus their efforts on Instagram, the quintessential visual platform, and occasionally Facebook to reach a more mature clientele. This near-exclusive focus has created a strategic blind spot that few art market professionals have identified
The art world has long claimed impermeability to quantitative logic. The dealer's flair, the collector's eye, the curator's intuition: these immaterial qualities underpinned for decades the legitimacy of decisions made in a sector where subjectivity seemed to reign supreme. Yet the digital transform
Mexico occupies a singular position in the geography of the global contemporary art market. A country of prodigious cultural wealth, endowed with an artistic tradition stretching from pre-Hispanic civilisations to twentieth-century muralism and beyond, it nevertheless suffers from an international p
The art world has long operated according to a top-down prescription model in which museum curators, art critics and fair directors wielded a determining influence over artistic careers and market directions. This model, without having disappeared, is now being disrupted by the emergence of new pres
The convergence between the art market and luxury real estate has accelerated considerably in recent years. High-end property developers no longer simply deliver white walls and generous volumes: they now integrate contemporary art into their value proposition, whether through works installed in com
In February 2025, the Parisian gallery Templon set a record sale: a painting by Kehinde Wiley, Napoleon Leading the Army Over the Alps, sold for 1.2 million euros. The twist? The buyer, a collector based in Singapore, had discovered the work on Artsy just three days earlier, after receiving a person
In 2022, PxP Contemporary gallery, specializing in emerging art, launched a three-payment plan with no fees. The result: a 40% increase in sales within six months. Among the buyers was a 32-year-old teacher who acquired a Julie Curtiss piece for €8,500—a sum she could never have paid in one go. This
In March 2021, when Christie's sold Beeple's Everydays: The First 5000 Days for $69.3 million, the gallery world was brutally confronted with a question it had been deferring: what exactly are you selling when you sell art? The answer reshapes the industry.
In 1985, Charles Saatchi bought a Phillip Guston painting for a modest sum from a New York gallery. It wasn't his first purchase, but it was symptomatic of his approach: decide fast, trust your eye, ignore consensus. Your role as an advisor is to become that trusted guide.
The question of gender parity in the art world is no longer a marginal concern. Reports from the National Museum of Women in the Arts in Washington reveal that women artists remain underrepresented in major institutional exhibitions and at auction. Artnet's annual report has documented that works by
Market management is one of the dealer's most delicate responsibilities. Setting prices too low undervalues the artist's work and deprives the gallery of legitimate revenue. Setting them too high deters collectors and creates a glass ceiling the artist will take years to surpass. Raising prices too
The contemporary African art scene has experienced an acceleration in international recognition since the early 2020s. Artists such as El Anatsui, Njideka Akunyili Crosby, Amoako Boafo, Ibrahim Mahama and Toyin Ojih Odutola command prices that rival those of their Western counterparts. Major institu