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Copyright © 2026 All Rights Reserved
The classic freelance illustrator model rests on commissions: a client places an order, you produce an illustration, you get paid. This model worked for decades for illustrators like Saul Bass, who designed Hollywood's most iconic title sequences, or Milton Glaser, creator of the famous I Love New York logo. But in 2026, exclusive dependence on…
You have put your works online. You have polished the photos, written the descriptions, shared on social media. And then nothing. No message, no like, no sale. The visitor counter stalls. Days pass and the silence thickens. This moment is one of the most gruelling in the life of an independent artist, not because it means your work is bad, but…
One of the oldest barriers to buying art online is the inability to project. The collector looks at an image on a screen, reads the dimensions, tries to imagine what the canvas would look like above the sofa or in the hallway, and often gives up. This hesitation is natural. Art is a physical object whose presence in a space changes the atmosphere…
The fear of losing control is one of the most common reasons artists hesitate to join an online sales platform. This fear is understandable. Your art is your identity. The way it is presented, contextualised and associated with other artists defines the public's perception of your work. Entrusting this presentation to a third party means accepting…
The art world operated for decades on a simple triangle. The artist creates, the gallery exhibits and sells, the collector buys. That triangle is fragmenting. Between you and the buyer, new intermediaries have appeared over the past ten years, and they resemble nothing the market knew before. Galleries that operate without walls, creative studios…
The American market is the largest art market in the world. The United States alone accounts for close to half of global contemporary art sales, according to annual reports by Art Basel and UBS. For a French artist selling primarily in France or Europe, accessing this market can considerably multiply revenue and visibility. But the American market…
The day you discover that one of your works is being offered for resale, whether on an auction site, in a secondary gallery, or on an online resale platform, you probably feel a mixture of surprise, pride, and anxiety. That is normal. The existence of a secondary market for your work is a sign of career maturity, but it is also a phenomenon you…
The idea of selling your art with total independence, no intermediary, no commission, no margin sharing, is seductive in theory. In practice, it hides a bill that most artists never fully calculate. Creating a website, generating traffic, managing payments, shipping works, handling customer service, producing marketing content: each of these items…
You started creating because you had something to say. Not because you dreamed of writing product descriptions, answering social media messages, or calculating shipping costs. Yet if you honestly time-track a typical week, you will probably discover that pure creation occupies a surprisingly small fraction of your working hours. The rest is…
You tell yourself that selling solo means keeping one hundred per cent of your revenue. No commission, no intermediary, no percentage going into someone else's pocket. On paper the arithmetic seems unbeatable. But the arithmetic is incomplete, and that miscalculation is probably costing you more than the commission you are trying to avoid.