Shipping artwork to the other side of the world: specialist carriers, insurance and customs
You have just sold a canvas to a collector in Sydney. Or in Tokyo, Sao Paulo, Dubai. The joy of the sale quickly gives way to a practical question: how do you get a work of art from your studio to the other side of the planet without it arriving damaged, stuck in customs or with a shipping bill that wipes out your profit? International art shipping is a profession in its own right, with its specialists, its rules and its pitfalls. Here is what you need to know to ship with confidence and protect both your work and your relationship with the buyer.
By Artedusa
••7 min readGeneral carriers or specialists: the choice that changes everything
The temptation is strong to ship a work through a standard postal service or a general carrier like DHL, FedEx or UPS. For small well-protected formats, framed editions under glass or works on paper, this option can work if you master the packing. But for medium and large canvases, sculptures, fragile works or high-value pieces, the specialist art shipper is an essential step.
Specialist shippers such as Crown Fine Art, Cadogan Tate, Masterpiece International, Ship My Art or Mtl Art Transport (in Canada) are not simply movers with lorries. They are professionals trained in handling artworks, equipped with climate-controlled vehicles, art-specific packing materials (pH-neutral foams, acid-free tissue paper, custom-built wooden crates) and tracking systems that allow the work to be located at every stage of transport.
The cost of specialist transport is obviously higher than that of a postal parcel. For a 100 x 80 cm canvas shipped from Paris to New York, expect between three hundred and eight hundred euros depending on the transport mode (air or sea), the type of packing (rigid crate or soft wrap) and the services included (home collection, customs clearance, delivery to the collector). For a large work or a sculpture, costs can climb to several thousand euros.
Packing: the critical link
Ninety per cent of damage to artworks during transport is linked to inadequate packing. Not to the carrier, not to the airline, not to customs: to the packing. Professional packing is an investment, not a cost.
For an unframed painting on canvas, the minimum protection includes: a sheet of crystal paper or Glassine placed directly on the painted surface to prevent contact, cardboard or foam corners on each angle of the stretcher, large-cell bubble wrap (never in direct contact with the painted surface) wrapping the whole, and a custom-sized double-wall corrugated cardboard box. For international shipping, a wooden crate is recommended. It should be built with sufficient space between the work and the inner walls, filled with polyethylene foam.
For framed works under glass, the glass must be taped in a cross pattern to prevent shard dispersal in case of breakage. Foam protections must wrap the entire frame. Some artists replace the glass with plexiglass before shipping, which eliminates the risk of breakage but may slightly alter the visual rendering.
British artist Damien Hirst, whose works circulate constantly between galleries, fairs and private collections around the world, has custom transport crates built for each piece, with interior bracing adapted to the exact geometry of the work. This is a standard you can adapt to your own scale by investing in reusable crates for your most frequent formats.
Insurance: non-negotiable
An artwork in transit is exposed to risks that even the best packing and the best carrier cannot entirely eliminate. Impact during handling, vehicle accident, warehouse fire, water damage, theft: these scenarios are rare but real. Insurance is the safety net that protects your finances and your relationship with the collector.
Nail-to-nail insurance covers the work from the moment it leaves its point of origin (your studio) to the moment it is installed at its destination (at the collector's home). This coverage includes transport, intermediate stops, temporary customs storage and final delivery.
The cost of insurance is generally calculated as a percentage of the declared value of the work, typically between 0.5 and 1.5 per cent for international shipping. For a work declared at five thousand euros, insurance will cost between twenty-five and seventy-five euros. This is a fraction of the work's price that protects you against total loss.
Specialist art insurers, such as Hiscox, AXA Art or Lloyd's, offer policies adapted to individual artists. Some specialist carriers include basic insurance coverage in their rate, but always check the coverage amount and exclusions before relying on this inclusion.
Customs formalities
This is often the step most dreaded by artists shipping internationally for the first time. Customs involves documents, classifications and sometimes taxes that vary from country to country. A few general principles apply.
Every work that crosses a border must be accompanied by a commercial invoice (or a pro forma invoice if the work is not sold but shipped for exhibition) indicating the description of the work, its dimensions, its technique, its weight, its value and the reason for shipping. This invoice is the basic document that customs authorities use to classify the work and calculate any applicable duties.
Original artworks benefit in many countries from reduced or zero customs duty rates. The European Union applies a reduced import VAT rate for artworks (5.5 per cent in France, for example, instead of the standard rate). The United States generally does not apply customs duties on original artworks. Japan and South Korea also practise favourable regimes. However, these regimes apply on the condition that the work is correctly classified as an original artwork and not as a decorative object or ordinary merchandise.
The Harmonized System classifies artworks in Chapter 97 (works of art, collectors' pieces and antiques). Original paintings and drawings fall under heading 9701, original engravings and prints under heading 9702, original sculptures under heading 9703. Use these classifications on your invoice to facilitate customs clearance.
Who pays what: Incoterms
Incoterms (International Commercial Terms) define the allocation of costs and risks between seller and buyer in an international transaction. For art sales, the two most common formulas are:
EXW (Ex Works): the buyer takes charge of the entire transport from your studio. You prepare the work, the buyer sends their carrier to collect it. This is the simplest formula for you but the most demanding for the buyer.
DDP (Delivered Duty Paid): you take charge of the entire transport, customs duties and taxes included, through to delivery at the buyer's address. This is the most comfortable formula for the buyer but the most complex and costly for you.
The intermediate formula DAP (Delivered at Place) is a frequent compromise: you take charge of transport and insurance through to delivery, but the buyer pays local customs duties and taxes. This formula avoids unpleasant surprises linked to local tax regimes that you may not fully master.
The key is to define the cost allocation clearly before the sale. A collector who discovers at the moment of delivery that they owe five hundred euros in import VAT they had not anticipated will be frustrated, and that frustration will affect your commercial relationship.
Destinations that raise the most questions
Certain countries have more complex customs procedures than others. Brazil is known for lengthy and expensive import formalities. China imposes customs duties and VAT on imported artworks. India applies high duties that make importing Western art unattractive. The Gulf states (United Arab Emirates, Qatar) offer very favourable import conditions by contrast, often with no customs duties on artworks.
For complex destinations, engaging a customs broker specialising in artworks is a wise investment. This professional knows local procedures, prepares the correct documents and anticipates potential holdups.
Integrating logistics cost into your pricing policy
International shipping should not be a surprise that eats into your margin. Integrate a logistics cost estimate into your pricing thinking. Some artists include shipping in the sale price for standard destinations (Europe, North America). Others display a price excluding shipping and provide a shipping quote on request. Both approaches are legitimate, provided the information is clear for the buyer.
Artedusa lets you sell to collectors worldwide. The platform facilitates the connection, but it is up to you to master the logistics chain that links your studio to the collector's living room. The tools you put in place now (a reliable carrier, appropriate insurance, a proven customs procedure) will serve you for every international sale to come. Discover artedusa.com.
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